A great branding beginning for a new downtown Detroit Orthopedics office. This simple business card for Above and Beyond Orthopedics opens up great possibilities for this new location. It supports the new Above and Beyond Orthopedics website design as well. Both by Sun Rhythms.Above and Beyond Orthopedics just happens to be located right across from the Renaissance building and next to Tom’s Oyster Bar and Gentle Dental. A prime location for a powerful service. I was asked to come up with ideas for the branding of the new business and this is what I came up with.
The branding, website, and matching business card touch on her wholesome and feeling of home in her atmosphere. I wanted to use small vintage nomenclature to pull in the ambiance of the location and her welcoming hospitality with airy atmospheric elements that touch on the name.